Search Engine Optimization (SEO) is a crucial part of any website. WordPress is also not an exception. There are tons of SEO plugins out there. The best one is WordPress SEO by Yoast. This plugin may be used for any wordpress website.
Genesis is a premium theme framework. If you are using this theme, there is an SEO option built in with this theme. In my opinion that options are as good as WordPress SEO plugin. So, you don’t need to install any SEO plugin for Genesis theme.
At first Enable Theme SEO settings and Excerpts from Screen Options.
Below your Post content you can see the following:-
Enter your Post Title and Meta description.
Remember that your Post Title should be less than 60 characters.
And, Meta description should be less than 180 characters long.
Lastly, copy Post Meta and paste it into Excerpt box as shown below:
That’s all. Your content is now optimized for Search Engine. Save Draft.
Last but not the least you should edit your permalink to remove any unnecessary word.