Genesis is now Google Adsense ready. It means you don’t have to worry about placing ads in your site. You just enable Google auto adsense and it will do the rest. Genesis Sample theme now looks better because the fonts are smaller in size and soothing for eyes.
Google Matched Content is like showing similar posts below the content of your website. The only purpose is to increase user engagement, which results increased revenue.
But what if you wish to add adsense in home page in between posts, for example, after each second post or third post. Simple hook plugin can not solve this. You need to add a widget area.